Amazon is set to enhance the viewing experience for Fire TV users by rolling out an AI-powered search feature .
This innovative addition will enable Alexa to answer open-ended questions about TV shows and movies, delivering more specific recommendations tailored to users’ preferences.The feature was announced at Amazon’s annual devices event last September.
Powered by a proprietary large language model (LLM), this AI can understand natural language and phrases, providing answers to specific queries.
This ensures that recommendations are both relevant and accessible.The new search feature will be available in a few weeks to customers in the U.S. with Fire TV devices running Fire OS 6 or later.
This rollout marks Amazon’s latest effort to incorporate generative AI-powered features into Fire TV, further enhancing the user experience.This new search functionality follows Amazon’s previous integrations of AI on Fire TV.
Amazon is set to enhance the viewing experience for Fire TV users by rolling out an AI-powered search feature . This innovative addition will enable Alexa to answer open-ended questions about TV shows and movies, delivering more specific recommendations tailored to users’ preferences.The feature was announced at Amazon’s annual devices event last September. Powered by a proprietary large language model (LLM), this AI can understand natural language and phrases, providing answers to specific queries. For instance, users can ask, “What movie has the line ‘Life is like a box of chocolates?’” and receive the correct answer: “Forrest Gump.” Additionally, it can pull up options based on actors, characters, genres, and topics.One of the most notable aspects of this new feature is its ability to suggest titles from streaming services that users are already subscribed to. If a user requests psychological thrillers with surprise endings, Alexa will only show content available through the user’s subscriptions. This ensures that recommendations are both relevant and accessible.The new search feature will be available in a few weeks to customers in the U.S. with Fire TV devices running Fire OS 6 or later. This rollout marks Amazon’s latest effort to incorporate generative AI-powered features into Fire TV, further enhancing the user experience.This new search functionality follows Amazon’s previous integrations of AI on Fire TV. The company had earlier introduced an AI-powered image generator to produce TV backgrounds, as well as three Alexa experiences designed for playing games and creating songs.
