Microsoft’s AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased the testing pool, the company announced today.
Why we care: Microsoft touts CopIlot as a way for advertisers to save time on routine tasks, focus on strategic decision-making and improve overall performance.
We’ll be watching closely to see whether these claims are actually true for advertisers.
Copilot offers several AI-powered capabilities within the ad platform, including:Natural language conversational chat to get answers and synthesize info.
Here’s a screenshot of what it looks like in the Microsoft platform:And what Copilot looks like answering a question about campaign performance:What’s next: An upcoming pilot will allow advertisers to use Copilot to summarize the performance of specific ad campaigns via chat automatically.
Microsoft’s AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased the testing pool, the company announced today.
Why we care: Microsoft touts CopIlot as a way for advertisers to save time on routine tasks, focus on strategic decision-making and improve overall performance. We’ll be watching closely to see whether these claims are actually true for advertisers.
What’s new. Copilot offers several AI-powered capabilities within the ad platform, including:
Natural language conversational chat to get answers and synthesize info.
Recommendations for ad creative assets like images and copy.
AI-generated images and other assets on demand.
Integrated throughout the platform UI and workflows.
What it looks like. Here’s a screenshot of what it looks like in the Microsoft platform:
And what Copilot looks like answering a question about campaign performance:
What’s next: An upcoming pilot will allow advertisers to use Copilot to summarize the performance of specific ad campaigns via chat automatically.
