Biohacking, Human Performance Optimisation

Vieroots Wellness Solutions, launched four years ago, is dedicated to empowering individuals to take charge of their health and well-being through scientifically proven methodologies. Earlier this year, the health-tech firm that specialises in AI-based personalised geno-metabolic wellness solutions, announced the launch of it first-ever Human Performance Optimisation (HPO) programmes and products in India.

Vieroots launched a new brand film last week, which aims to re-emphasize the company’s core statement about its mission and values – which is to empower individuals to take charge of their health and well-being.

In an exclusive conversation with Adgully, Sajeev Nair, Founder and Chairman of Vieroots Wellness Solutions, speaks at length about the company’s new brand film and its overarching mission. Nair discusses the core themes of human longevity and peak performance, which are central to the brand’s philosophy of Human Performance Optimization. He also shares insights into the challenges faced in promoting personalized health solutions, the innovative use of AI in their offerings, and the significant impact their products and services have had on clients’ lives. This conversation highlights Vieroots’ commitment to providing highly personalized wellness programs and the positive reception of their brand film on digital platforms.

What is the brand film about? What are the key themes it explores?

The brand film aims to re-emphasize Vieroots’ core statement about its mission and values. Launched four years ago, Vieroots has spent the last five years developing scientifically proven methodologies and processes. The company’s mission is to empower individuals to take charge of their health and well-being, enabling them to live long, healthy, and productive lives, contributing their best to society. Vieroots offers a variety of products and services designed to help people take control of their well-being. The brand film highlights the company’s commitment to two main goals: human longevity and peak performance, collectively known as human performance optimization. The film depicts the message that optimal health is achievable and that anyone can enhance their overall well-being.

Where has the film been aired so far? Have you targeted specific platforms or audiences?

The film has been aired exclusively on digital platforms, including all Meta platforms, as Vieroots’ audience is predominantly digital. Within two days of its release, the film garnered over 100,000 views, indicating strong acceptance and curiosity about the concept of human performance optimization.

Could you share some examples of how your products or services have helped optimize human performance for your clients?

Vieroots emphasizes the concept of biohacking, which involves hacking one’s own biology using genetic information and current health data. The company uses DNA decoding and AI to create highly personalized lifestyle modification programs. These programs include products and services, such as IoT and AI-based tools, to support lifestyle changes. The approach is built on the 3M principle: measure, monitor, and manage. Clients’ health is measured and monitored using wearables and devices, and managed with the help of certified coaches. This personalized approach has shown significant results, including reversing diabetes, slowing down aging, and enhancing cognitive and biological functions.

Why did Vieroots decide to focus on Human Performance Optimization? What gap did you see in the market?

The name Vieroots signifies “roots of life”. The focus on human performance optimization stems from a need for highly personalized wellness solutions. My experience, with over two decades in the wellness industry, identified a gap in personalized health and wellness programs. Many people are unsure about which supplements to take and often adopt generic solutions that do not cater to individual needs. Vieroots aims to provide personalized nutrition, fitness plans, and health programs based on genetic and health data, thereby helping individuals optimize their health and prevent diseases.

What are some of the biggest challenges you’ve faced in promoting and implementing Human Performance Optimization?

One major challenge is the general lack of awareness about proactive health management. Many people only consider health when they are unwell and rely solely on doctors for health advice. There is a need to shift the mindset towards taking personal responsibility for health and preventing diseases. This challenge is more pronounced for Vieroots due to its strong focus on personalized health and wellness programs.

Could you give us an overview of the products and services that Vieroots offers?

The flagship product is EPLIMO, an Epigenetic Lifestyle Modification Program. This program begins with DNA decoding and genetic testing, covering over 250 health conditions. Combined with metabolic tests, the data is used to create a personalized lifestyle modification program, which includes diet plans, fitness plans, meditation, and medications. Vieroots also offers nutritional supplements and bio-hack tools, such as portable ECG machines and smart rings for continuous health monitoring. Additionally, there are specialized programs like diabetes reversal, vascular health, and PCOS management, provided by certified doctors.

How do you ensure the quality and efficacy of your products? What kind of research and testing go into your offerings?

Quality control and research and development are managed in-house. While Vieroots relies on commercial manufacturers for production, they enforce stringent quality standards and conduct thorough testing on all raw materials and final products. The company collaborates with leading research organizations and employs a team of doctors and formulators to ensure the efficacy and safety of their products.

What kind of reaction and feedback have you received from the viewers of the film so far?

The brand film has received tremendous response, with significant traffic directed to the website. There has been a noticeable increase in consultation requests for the “Optimize Me” program, indicating strong interest and engagement from the audience.

What are the expectations in terms of ROI?

While specific ROI metrics are still being measured, the initial response suggests a high potential for increased consultations and client engagement. Vieroots is focused on generating more consultations and is optimistic about the positive outcomes from the brand film.

How has AI helped in your product offerings?

AI plays a significant role in Vieroots’ EPLIMO program, particularly in providing personalized lifestyle modification recommendations. The upcoming app, TRIGR, will feature three powerful AI engines: a facial scan engine for health metrics, an AI personal fitness trainer, and an age-measuring tool that provides biological age and recommendations for improvement. These AI tools are expected to enhance the personalization and effectiveness of Vieroots’ offerings.

What advice do you have for entrepreneurs looking to enter the health and wellness industry?

Passion for health and wellness is crucial. Entrepreneurs should be embodiments of their products, radiating energy and commitment to health. The industry offers vast opportunities to transform lives, but it requires dedication and a genuine interest in personal well-being to make a significant impact.