Global brands are keen to tap into this market using Sport and Entertainment as the two pillars on which brands are built in India and we can expect luxury brands to continue partnering with celebrities that resonate with their brand values and targeted audience.
Some recent examples include iconic brands such as Omega and Tommy Hilfiger partnering with Neeraj Chopra, Kartik Aryan endorsing Armani Exchange, Deepika Padukone representing Louis Vuitton etc.
, testament to the growing trend which should also see a lot of women athletes including the likes of PV Sindhu, Jemimah Rodriguez, Nikhat Zareen ,Smriti Mandhana and Aditi Ashok getting interest from this sector.”
Global brands are keen to tap into this market using Sport and Entertainment as the two pillars on which brands are built in India and we can expect luxury brands to continue partnering with celebrities that resonate with their brand values and targeted audience.
Some recent examples include iconic brands such as Omega and Tommy Hilfiger partnering with Neeraj Chopra, Kartik Aryan endorsing Armani Exchange, Deepika Padukone representing Louis Vuitton etc. , testament to the growing trend which should also see a lot of women athletes including the likes of PV Sindhu, Jemimah Rodriguez, Nikhat Zareen ,Smriti Mandhana and Aditi Ashok getting interest from this sector.”
