According to a report, Ferrari is set to sign a highly lucrative deal with a company that will become its new title sponsor.
According to SportBusiness, Ferrari will soon link up with Hewlett Packard (HP) in a massive deal that will match the contract that's currently in place between Oracle and Red Bull.
Like the deal between Oracle and Red Bull, a technological collaboration between Ferrari and HP may also form and the American technology company can provide Ferrari with a lot of support in developing the car.
Software has become immeasurably important in the modern F1 era, and in that area, technological companies like HP and Oracle can contribute considerably.
It appears that the company will not become Ferrari's title sponsor until next season.
According to a report, Ferrari is set to sign a highly lucrative deal with a company that will become its new title sponsor.
According to SportBusiness, Ferrari will soon link up with Hewlett Packard (HP) in a massive deal that will match the contract that's currently in place between Oracle and Red Bull.
Ferrari is expected to announce the deal in Miami and it is said to involve a contract worth $90 million to $100 million per year - however the deal does not consist only of a sum of money.
Like the deal between Oracle and Red Bull, a technological collaboration between Ferrari and HP may also form and the American technology company can provide Ferrari with a lot of support in developing the car.
Software has become immeasurably important in the modern F1 era, and in that area, technological companies like HP and Oracle can contribute considerably.
It appears that the company will not become Ferrari's title sponsor until next season. RacingNews365 understands that the deal between the two parties is also not currently signed.
