Impactful in IPL, irrelevant for IndiaAvijit GhoshTNN Apr 19, 2024, 20:21 IST ISTIndia’s T20 team lacks all-rounders.
World Cup gets short shriftNow a seductive 17, IPL has become cricket’s biggest business idea since Kerry Packer’s World Series in the late 1970s.
And not just because it is currently valued at $10.7bn by Brand Finance, the brand valuation consultancy.
The game-changing marriage of willow and glitz has delivered more moolah to more cricketers, spawned similar templates in other sports, including kabaddi, and spearheaded franchisee-driven cricket culture worldwide.
IPL club owners have acquired teams in both traditional cricket centres (South Africa, West Indies) and emerging markets (UAE, US).
Impactful in IPL, irrelevant for India
Avijit Ghosh
TNN Apr 19, 2024, 20:21 IST IST
India’s T20 team lacks all-rounders. Impact Players bury chances of unearthing one. Entertainment gets priority. World Cup gets short shrift
Now a seductive 17, IPL has become cricket’s biggest business idea since Kerry Packer’s World Series in the late 1970s. And not just because it is currently valued at $10.7bn by Brand Finance, the brand valuation consultancy. The game-changing marriage of willow and glitz has delivered more moolah to more cricketers, spawned similar templates in other sports, including kabaddi, and spearheaded franchisee-driven cricket culture worldwide.
IPL club owners have acquired teams in both traditional cricket centres (South Africa, West Indies) and emerging markets (UAE, US).
