Karan Kundrra And Tejasswi Prakash - Love or Just a Perfect Match Made For Brand Endorsements?

Karan Kundrra And Tejasswi Prakash - Love or Just a Perfect Match Made For Brand Endorsements?

Television darlings Karan Kundrra and Tejasswi Prakash are the quintessential couple of Telly town. The duo fell in love during their stint as contestants on Bigg Boss 15 and ever since, they have been going strong. Last week though, news hit headlines giving rise to a fevered speculation of their breakup. Soon enough, TejRan, as fans lovingly call them, rubbished the rumours by posting an advertisement featuring them together. Later, photos and videos of them vacationing in London together emerged on social media.

But are they really in love or is their romance just a marketing handbook based on their brand value as a couple and joint social media followers?

It all started innocently enough. Once upon a time, Karan and Tejasswi fell head over heels for each other on Bigg Boss 15. Sparks flew and the world watched their chemistry sizzle as the perfectly timed camera angles focussed on them. This soon translated off-screen as they made appearances on reality shows and ads together once outside the BB house.

Hence we ask, were those sparks real or just the glint of dollar signs in their eyes? Let's face it, we are living in a world where influencers and celebrities make a living off their Instagram posts. Is it too far-fetched to fathom the idea that Karan and Teja seem to be one big advertisement given their brand value as a couple? Their romantic getaways, Instagram stories, the 'candid' moments, the high-quality photos of vacations all scream 'authenticity'. But, there's always a credit given to the hotels, designers or channels in the captions. Their 'private' moments are perfectly packaged for their followers. Or maybe, just maybe, there's an entourage travelling with them and calculating their every move.

Let's come to the endorsements. Karan and Tejasswi are the poster couple - from luxury resorts to designer clothes, everything they touch turns gold. They even bought a house together in Dubai and marketed it well. This power couple is what every brand dreams of.

For example, in these posts, they credit the resorts. Free stay, yay!

And in these, the outfit and styling credits:

And oh, the ads are never-ending:

That being said, Karan and Teja, we absolutely love seeing you together. You do make a cute couple!