(You can now subscribe to our(You can now subscribe to our Economic Times WhatsApp channelIndkal Technologies has signed a licensing deal with Acer , paving the way for the Taiwanese electronics major to enter India 's smartphone market .
"This strategic deal marks the introduction of Acer-branded smartphones into the Indian market," Indkal said in a joint statement on Thursday.Indkal will launch a wide range of made-in-India smartphone models under the Acer brand in mid-2024, expecting to corner a "significant market share".The Acer-branded smartphones are likely to be priced between ₹15,000 to ₹50,000 and will come with robust specifications, cutting-edge hardware and advanced software technologies, Indkal said.
These devices will be available for purchase through both ecommerce platforms and offline retail stores across the country.
"Acer has traditionally enjoyed a strong brand salience in the India PC market.
Entering the smartphone market would be strategic for Acer, particularly in the value-for-money smartphone segment (priced between ₹7,000 to ₹25,000)," said Amit Sharma, senior analyst-Industry Intelligence Group, CyberMedia Research.
(You can now subscribe to our
(You can now subscribe to our Economic Times WhatsApp channel
Indkal Technologies has signed a licensing deal with Acer , paving the way for the Taiwanese electronics major to enter India 's smartphone market . "This strategic deal marks the introduction of Acer-branded smartphones into the Indian market," Indkal said in a joint statement on Thursday.Indkal will launch a wide range of made-in-India smartphone models under the Acer brand in mid-2024, expecting to corner a "significant market share".The Acer-branded smartphones are likely to be priced between ₹15,000 to ₹50,000 and will come with robust specifications, cutting-edge hardware and advanced software technologies, Indkal said. These devices will be available for purchase through both ecommerce platforms and offline retail stores across the country. "We are excited that Indkal Technologies will further this mission in India by providing a wide range of smartphones under the Acer brand that expand end user choices and enrich their experience in the India market," Jade Zhou, VP of Global Strategic Alliances at Acer, said in the statement.Analysts said Acer's entry into the India smartphone market is strategic for the brand and may make a dent, but its sustainability, particularly in the long run, is questionable given that it has negligible experience operating in this segment. "Acer has traditionally enjoyed a strong brand salience in the India PC market. Entering the smartphone market would be strategic for Acer, particularly in the value-for-money smartphone segment (priced between ₹7,000 to ₹25,000)," said Amit Sharma, senior analyst-Industry Intelligence Group, CyberMedia Research.
