Binance’s India comeback; D2C brands spend big for q-commerce presence

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Binance’s India comeback; D2C brands spend big for q-commerce presence

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Also in the letter:

Binance coins a new phase in India

Driving the news:

Tell me more:

Tax leaks:

Compliance grows:

D2C brands cough up 30-45% commission for a spot on quick-commerce platforms

Desperate steps:

Fight for a spot:

Need for data:

RBI’s stricter KYC rules may slow merchant onboarding 90%: experts

First some context:

Hidden surprises:

RBI’s take:

Other Top Stories By Our Reporters

Former Unacademy COO raises $11 million for new edtech venture:

Circle of Games raises $1 million:

Dailyhunt parent acquires Magzter, grows revenue from ads to subscriptions:

Elon Musk to meet spacetech founders in New Delhi:

Mysuru’s Kaynes to make 3,000 RUDRA servers for govt’s CDAC:

Global Picks We Are Reading

Happy Thursday! Barred crypto exchange Binance is set to restart ops in India. This and more in today’s ETtech Morning Dispatch.■ KYC spoiler for payment firms■ ETtech Done Deals■ Musk to meet spacetech foundersCryptocurrency giant Binance, banned by the central government in January, is seeking a return by registering with the Financial Intelligence Unit (FIU) and paying a penalty of up to $2 million, sources familiar with the matter told ET.Binance will comply with all other applicable laws including the Prevention of Money Laundering Act (PMLA) as well as the VDA taxation, “which it had been sloppily flouting until now,” said one person cited above.Officials aware of the matter said that India’s stance “has always been clear to all global cryptocurrency exchanges, that is, to comply with all laws to continue operating in India.”It is “unfortunate that it took (Binance) more than two years to realise that there is no room for negotiations and no global powerhouse can command special treatment, especially at the cost of exposing the country’s financial system to vulnerabilities,” one person cited above said.However, the official did not confirm the $2-million penalty or the calculations behind it.Before it was banned, Binance accounted for nearly 90% of the estimated $4 billion crypto holdings by Indian nationals. The platform’s market dominance is mainly attributed to its non-compliance with tax laws which allowed investors to trade without paying the 1% TDS (tax deducted at source) applicable on registered exchanges.Also read | FIU issues notice to Binance, 8 other offshore crypto platforms, writes to MeitY for blocking of URLs Binance will be the second offshore exchange to register in India after Seychelles-based Kucoin announced FIU compliance last month following which the ban on its website was lifted.It also plans to offer localised payment solutions, build a dedicated India team as well as invest further in the country’s blockchain system.Also read | Cryptocurrency comeback: Indian exchanges shine amid offshore challenges Direct-to-consumer (D2C) brands rushing to get listed on quick-commerce platforms are shelling out between 30-45% as commissions , compared to the 10-20% that large, more established FMCG companies pay.Such brands are also spending around 20% of their total sales on ads on the platforms, and discounting their products by about 20-25% on top of the commissions to get listed on such platforms. The rush comes as quick-commerce platforms have seen incredible growth, with multiple brands saying they saw sales grow three-fourfold in a matter of months after listing themselves on these apps.Facing a long and opaque listing process amid high demand, such brands are increasingly leveraging personal connections to break through. For the platforms, a brand's scale and comparison with competitors are crucial considerations when it comes to new listings, senior executives at quick-commerce firms told ET. Factors such as what people are searching for, sales on other platforms, buzz around the brand, and the depth of that category on the platform are also important.Also read | On ‘quick’ path to profitability: Challenges for quick commerce companies As smaller brands get increasingly reliant on such platforms for sales, the negotiating powers of the platforms keep growing. At the same time, brands often don’t have access to data. While both Instamart and Blinkit have seller dashboards, they don’t provide much information around which products sell the best and in which geography, multiple founders said.Also read | Non-grocery items deliver bright growth to dark stores On April 16, the Reserve Bank of India unveiled draft guidelines for payment companies who deploy point-of-sales (PoS) terminals at retail outlets. This was expected. But what surprised the fintech sector completely was the fresh KYC suggestions which the regulator added for all payment aggregators.Razorpay, Cashfree, Pine Labs and MSwipe built multi-million dollar businesses working with banks and staying away from regulatory clutches. But all that changed in 2020 when the RBI first issued guidelines to regulate payment aggregators. First the online players got regulated, now the PoS firms are set to be regulated too.The industry had been engaging with the RBI over the last six months on these guidelines and had suggested a graded KYC for these merchants. But with a mandatory video KYC or a physical KYC, the tech-first fintech firms were taken for a surprise.Through these draft norms, the regulator has made its stance very clear. Anyone who is part of the financial services chain will have to undertake a KYC of their customer. These firms will have to monitor their business activities regularly too. They will need to report suspicious transactions. Overall, fintechs who are used to hyper growth and quick remedies are now staring at a growth slowdown and a manifold jump in cost of operations.Also read | On KYC compliance front, payment aggregators may be second to some Former Unacademy chief operating officer Vivek SinhaFormer Unacademy chief operating officer Vivek Sinha on Wednesday announced the launch of a new venture, Beyond Odds Technologies, with a seed funding of $11 million in a mix of equity and debt. The Bengaluru-based startup is building for employability-led training, certification, and recruitment services in the grey-collar workforce segment.Multi-gaming platform Circle of Games (COG) has raised $1 million in equity funding from strategic investors Nazara Technologies FZ LLC and Swiss-based The Hashgraph Association.VerSe Innovation, the parent firm of online news aggregator Dailyhunt and short-video platform Josh, on Wednesday said it has acquired New York-based digital magazine store Magzter. The deal is a cash-and-stock transaction, cofounder Umang Bedi told ET, but declined to share specifics.The government has invited the founders of spacetech startups such as Agnikul Cosmos, Bellatrix Aerospace, Skyroot Aerospace, Dhruva Space, Pixxel, SatSure and Digantara to meet Tesla and SpaceX chief Elon Musk in New Delhi on Monday.Mysuru-based integrated electronics manufacturer Kaynes Technology will manufacture 3,000 indigenously-designed RUDRA high-performance computing (HPC) servers for government-owned Centre for Development of Advanced Computing (CDAC).■ Why chipmakers are investing billions into ‘advanced packaging’ ( FT ■ Musk’s Starlink cracks down on growing black market ( WSJ ■ Three reasons robots are about to become way more useful ( MIT Technology Review