HMD’s upcoming smartphoneHMD has announced that it has tied-up with IPL team Rajasthan Royals as their official smartphone partner during this year’s T20 season .
The partnership aims to enhance HMD’s brand visibility in India as the company prepares to launch its self-branded phone later this year.“Together with the Rajasthan Royals we will hit this brand association out of the park, it’s an affiliation of two brands that aim to be ahead of the curve – we both are passionate, bold, and always one step ahead,” said Tathagat Jena, head of marketing and online biz, India at HMD.At Mobile World Congress 2024, HMD secured multiple accolades and was noted as a company with big plans to change smartphone design.“The partnership aims to enhance HMD’s brand visibility across the nation whilst celebrating, capturing great sporting moments using HMD’s soon to be unveiled aspirational technology, leveraging crickets' biggest influencers along the way,” HMD added.In February this year, HMD dropped the Nokia name from its smartphones and teased a smartphone with a clear HMD branding on the back panel.
The company then confirmed that it will launch its repairable phone in July this year.The company also shared two images on X (formerly Twitter) confirming that the HMD smartphone will come in Grey and Pink colour options.
HMD also said that it will launch a smartphone with a 108MP camera.In collaboration with Mattel, HMD Global also unveiled a Barbie-themed flip phone, however, details such as specifications, price, and release date were not disclosed by the company.
HMD’s upcoming smartphone
HMD has announced that it has tied-up with IPL team Rajasthan Royals as their official smartphone partner during this year’s T20 season . The partnership aims to enhance HMD’s brand visibility in India as the company prepares to launch its self-branded phone later this year.“Together with the Rajasthan Royals we will hit this brand association out of the park, it’s an affiliation of two brands that aim to be ahead of the curve – we both are passionate, bold, and always one step ahead,” said Tathagat Jena, head of marketing and online biz, India at HMD.At Mobile World Congress 2024, HMD secured multiple accolades and was noted as a company with big plans to change smartphone design.“The partnership aims to enhance HMD’s brand visibility across the nation whilst celebrating, capturing great sporting moments using HMD’s soon to be unveiled aspirational technology, leveraging crickets' biggest influencers along the way,” HMD added.In February this year, HMD dropped the Nokia name from its smartphones and teased a smartphone with a clear HMD branding on the back panel. The company then confirmed that it will launch its repairable phone in July this year.The company also shared two images on X (formerly Twitter) confirming that the HMD smartphone will come in Grey and Pink colour options. HMD also said that it will launch a smartphone with a 108MP camera.In collaboration with Mattel, HMD Global also unveiled a Barbie-themed flip phone, however, details such as specifications, price, and release date were not disclosed by the company.
