Instagram tests forcing users to watch advertsInstagram is testing adverts that users cannot skip past.
The social media platform currently allows people to swipe or scroll past adverts that appear in its main feed of images and videos, as well as in its Stories and Reels feeds.
But it is now trialling a feature called "ad break", which users say they can not flick past as usual.
"Sometimes you may need to view an ad before you can keep browsing," the Meta-owned platform tells those who click for more information.
In a subsequent statement, Meta said it was "always experimenting with new products and ad solutions in line with the evolving consumer trends and business needs."
Instagram tests forcing users to watch adverts
Instagram is testing adverts that users cannot skip past.
The social media platform currently allows people to swipe or scroll past adverts that appear in its main feed of images and videos, as well as in its Stories and Reels feeds.
But it is now trialling a feature called "ad break", which users say they can not flick past as usual.
Images shared online show a timer, which counts down to zero before normal functionality can resume.
"Sometimes you may need to view an ad before you can keep browsing," the Meta-owned platform tells those who click for more information.
Instagram has confirmed to the BBC that a trial is under way.
“We’re always testing formats that can drive value for advertisers," it said in a statement, adding that it would provide further updates if the test resulted in permanent format changes.
In a subsequent statement, Meta said it was "always experimenting with new products and ad solutions in line with the evolving consumer trends and business needs."
