Beverage giant PepsiCo unveiled a new concept at the Cannes Lions International Creativity Festival this week, grabbing attention with their 'Pepsi Smart Can'.
Termed CANvas by Pepsi, the company says it will unlock new ways of storytelling, and provide a gate to access new experiences.
Interestingly, the Smart Can doesn't contain any actual Pepsi and it is not supposed to get wet.
Reporting the development, Fast Company stated on its website that the Smart Can is made with a digital screen, movement sensors, and state-of-the-art sound technology.
In other words, it's a high-tech piece of dynamic marketing.
Beverage giant PepsiCo unveiled a new concept at the Cannes Lions International Creativity Festival this week, grabbing attention with their 'Pepsi Smart Can'.
Termed CANvas by Pepsi, the company says it will unlock new ways of storytelling, and provide a gate to access new experiences.
Interestingly, the Smart Can doesn't contain any actual Pepsi and it is not supposed to get wet. Reporting the development, Fast Company stated on its website that the Smart Can is made with a digital screen, movement sensors, and state-of-the-art sound technology. In other words, it's a high-tech piece of dynamic marketing.
