Sony India has unveiled the new Bravia 7 series in India.
The Bravia 7 series features the Cognitive Processor XR, Mini LED, and XR Triluminos Pro technology, which work together to create stunning visuals.
advertisementSony Bravia 7 Mini LED series: Price and availabilityThe Bravia 7 series is available from July 1, 2024, with the following models and prices:–K-55XR70: Rs 1,82,990–K-65XR70: Rs 2,29,990–K-75XR70: Price to be announcedThese models will be available at Sony Centers, major electronic stores, and e-commerce portals across India.
Sony Bravia 7 Mini LED series: Specifications and featuresThe Bravia 7 series is available in three sizes: 55 inches, 65 inches, and 75 inches.
The Acoustic Multi-Audio technology and XR Sound Positioning align sound with on-screen action, creating a more immersive experience.
Sony India has unveiled the new Bravia 7 series in India. Designed to bring the magic of the cinema to your living room, the Bravia 7 series incorporates advanced technologies to deliver lifelike visuals and immersive audio. The Bravia 7 series features the Cognitive Processor XR, Mini LED, and XR Triluminos Pro technology, which work together to create stunning visuals. This processor replicates the way humans see and hear, making movies and shows feel more realistic. It also includes Studio Calibrated modes and IMAX Enhanced certification, ensuring you see content just as the creators intended. The Prime Video Calibrated Mode optimises picture quality for films, series, and live sports, automatically adjusting settings for the best viewing experience.
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Sony Bravia 7 Mini LED series: Price and availability
The Bravia 7 series is available from July 1, 2024, with the following models and prices:
–K-55XR70: Rs 1,82,990
–K-65XR70: Rs 2,29,990
–K-75XR70: Price to be announced
These models will be available at Sony Centers, major electronic stores, and e-commerce portals across India.
Sony Bravia 7 Mini LED series: Specifications and features
The Bravia 7 series is available in three sizes: 55 inches, 65 inches, and 75 inches. With the XR Contrast Booster and Mini LED panel, the TV enhances the depth and detail of images, providing deeper blacks and brighter whites. The XR Triluminos Pro technology displays a wider color spectrum, making every hue and shade look natural and precise. XR Clear Image technology ensures fast-moving scenes remain sharp and clear, perfect for action-packed movies and sports.
Sony’s Bravia 7 series also excels in audio performance. The Acoustic Multi-Audio technology and XR Sound Positioning align sound with on-screen action, creating a more immersive experience. XR Surround offers 3D surround sound, turning even 2ch and 5.1ch audio into immersive 5.1.2ch sound. Additionally, Dolby Vision and Dolby Atmos technologies enhance HDR content and provide multi-dimensional sound, respectively.
Gamers will find the Bravia 7 series particularly appealing. It's optimised for PlayStation 5 with Auto HDR Tone Mapping and Auto Low Latency Mode (ALLM), ensuring smooth and responsive gameplay. The Game Menu allows easy access to gaming settings, and features like Black Equaliser and customisable crosshairs enhance the gaming experience.
The Bravia 7 series also offers a smart experience powered by Google TV, providing access to over 400,000 movies and TV episodes, and 10,000 apps and games. Voice control and integration with Apple AirPlay2 and HomeKit ensure seamless connectivity with your devices. The Bravia CAM accessory, sold separately, further enhances the viewing experience with gesture controls and video call capabilities via Google Meet.
The One Slate design of the Bravia 7 series fuses screen and bezel into a single unit, offering a sleek and sophisticated look. Sony is committed to environmental sustainability, using recycled materials and energy-efficient technologies. The Eco Remote is made from 79.7 per cent recycled plastic, and the TV’s design minimises power consumption while maximising brightness.
