This approach garnered positive feedback from customers, leading to successful efforts in reclaiming their trust.Involving stakeholders in the decision-making process ensured inclusivity and contributed to the overwhelmingly positive reception of the refreshed brand identity, characterised by vibrant colors and a digitally friendly design featuring a tick transformed into a soaring bird.The beauty industry constantly evolves with new trends, products, and brands emerging regularly.
Over the past few years, a notable shift has been the increasing number of Indian celebrities launching their own beauty and skincare lines.
Mira Rajput Kapoor is the latest to join this bandwagon with her newly introduced brand, ‘Akind’ Mira says her brand focuses on catering to the unique needs of various skin types.
Reliance Retail's omni-channel beauty retail platform Tira has launched this brand which is co-founded by Mira.
Speaking to Storyboard18 she said, “Akind caters to people like me who wants to simplify skin care routine.Also, Storyboard18 spoke to Arnold Su, Vice President of ASUS India , Peter Chang, General Manager Asia Pacific System Business at ASUS, and Eric Ou, Country Head of ASUS India, at their global headquarters to understand how is AI impacting their strategies and business decisions and their plans for India market.
Yes Bank has marked one year since its rebranding effort aimed at aligning with evolving customer needs and aspirations, emphasising a commitment to enhancing life beyond mere transactions.Storyboard18 interviewed Rajan Pental, Executive Director, and Nipun Kaushal, Chief Marketing Officer, about the brand refresh's impact on consumers, their evolving marketing strategies, and the future of their Olympic association.Kaushal explained that although the name remained unchanged, the focus shifted to enhancing the bank's value and refreshing its identity to align with Yes Bank 2.0. This approach garnered positive feedback from customers, leading to successful efforts in reclaiming their trust.Involving stakeholders in the decision-making process ensured inclusivity and contributed to the overwhelmingly positive reception of the refreshed brand identity, characterised by vibrant colors and a digitally friendly design featuring a tick transformed into a soaring bird.The beauty industry constantly evolves with new trends, products, and brands emerging regularly. Over the past few years, a notable shift has been the increasing number of Indian celebrities launching their own beauty and skincare lines. Mira Rajput Kapoor is the latest to join this bandwagon with her newly introduced brand, ‘Akind’ Mira says her brand focuses on catering to the unique needs of various skin types. Reliance Retail's omni-channel beauty retail platform Tira has launched this brand which is co-founded by Mira. Speaking to Storyboard18 she said, “Akind caters to people like me who wants to simplify skin care routine.Also, Storyboard18 spoke to Arnold Su, Vice President of ASUS India , Peter Chang, General Manager Asia Pacific System Business at ASUS, and Eric Ou, Country Head of ASUS India, at their global headquarters to understand how is AI impacting their strategies and business decisions and their plans for India market.
